Why Your Website, Social Media, and Marketing Efforts Go Hand-In-Hand

It’s become increasingly more apparent; your business’s web presence can and will have a massive impact on its success.

According to Sweor, it is estimated that 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. 85% think that a company’s mobile site should be as good, if not better than its desktop version.

Websites have become a prime target for quick judgements, and the standards are high. An effective company web presence will improve your performance, rankings, and conversions. Here’s how:

Establishing Your Credibility

If you offer products or services, there’s bound to be competitors in your landscape. When a potential customer searches Google to find options that match your offering, there’s likely to be multiple companies to choose from.

  • Yes, promoting your website to the top of search results can increase traffic. But if that website is poorly designed or optimized, it will not lead to more conversions.

With so many options available from just one internet search, potential customers will judge the credibility of a website within the first few seconds, and find an alternative quickly if they’re not impressed.

The intentional design and impression of your website is what makes or breaks customers in 2022.

The best way that you can establish your credibility as a business owner is by having a website that is well designed, clearly states what you’re offering, and makes it easy for the client, customer or consumer to buy something from you.

Whether you need a redesign or a new website built from the ground up, consider working with a small-scale agency or individual freelancer to keep costs down. Trying to spend as little cash as possible? Bartering for a new website or redesign can be one of the best tools at your disposal.

More Efficient Marketing

If you want to run digital advertisements or marketing campaigns, the potential lead needs a page or series of pages to land on. The better your pages look and feel, the better your conversion rates will be.

A common misconception in modern business is that if the content’s there, the conversions will follow. Unfortunately, the average person’s standards are much higher, and they want to feel your brand story instead of reading about it.

This is generally due to the average attention span shrinking and high standards being set by top digital brands.

Before you consider digital marketing, establish a quality website for your brand. Make sure that it’s fully optimized for mobile — especially if you want to run advertisements on social media. You’ll notice an immediate increase in retention, and your new and returning customers will feel confident in their spending.

Portray Similar Standards

Start thinking of your online company presence as a digital showroom or storefront. Not only do your online visitors expect to be greeted as they come through the virtual “door”, but they’ll expect a level of consistency with your brand presentation as well.

Just like you would make sure that your physical storefront is well-maintained, the same principles apply online. Here’s a few tips to easily get started on making your web brand consistent across the board.

  • Mobile Optimized Website – Most businesses today would largely benefit from simply making their website mobile friendly. A majority of people today (close to 54%) will research a new company from their phone. Make sure that your buttons are visible, your contact information is available, and important elements aren’t hidden.
  • Keep It Simple – It’s entirely possible (and in some cases optimal) to utilize a well designed, one-page website. In 2022, this is a common practice for freelancers, small businesses, and startups. If you can’t afford a full redesign, start with just your home page. Include clear calls-to-action, links to your social media, and a few solid testimonials.
  • Use Similar Content Between Site and Socials – Do you have a new batch of testimonials? Time-lapse of you servicing a customer? Maybe you started a blog and people find value in what your company writes about. Use your unique content as a bridge between your site and social channels, and portray the same content in both places. This is an easy way to to instill trust in new customers. Consistency in your brand is key!

Social Media Is Your “Social Proof”

Social media as an essential piece of the puzzle when starting marketing efforts and looking for new customers. Your website and social media go hand-in-hand, and make no mistake: potential buyers will check both!

As mentioned above, customers are exponentially more picky about what companies they support. Before buying or converting, they’ll do a quick search to browse your website and social media. Every time.

Do you want them to land in front of an empty shelf or a robust collection of information? Regularly posting content on your social channels (regardless of your engagements) will establish your company’s authority and social proof tenfold. It doesn’t matter if your initial content isn’t getting likes and shares, what matters more is that you have quality content that shows your company cares!

It’s all about first impressions on social media, and you need to make sure that your company is immediately recognizable as one that’s educated, trustworthy, and up-to-speed.

Wrapping It All Together

Marketing is essential for successful business, but without a proper online presence, your ability to convert and retain customers is limited.

If you want to connect with who you’re selling and marketing to, a well designed website and social media channel will build the strength of your brand.

Today’s average potential customer will research your company before making a decision, and they are less likely to purchase if they feel inconsistencies in your digital efforts.

Modernize your website, create regular content on your social media that aligns with the look and feel of your site, and you’ll convert more leads and retain more customers.

Concerned About Costs?

At Tradebank, you have exclusive access to advertising, marketing, and design services with trade dollars. Not only do you save cash that you’d normally spend on digital services, actively trading with other members exposes your brand at the same time.

  • One of the most overlooked advantages in joining a multi-directional barter exchange is the instant access to free marketing. Our certified broker teams promote your business and offerings each and every day. This will open your doors to brand new business opportunities, relationships, and customers you wouldn’t have normally received.

If you’re looking to spice up your social media or create a new website, our professional trade brokers will leverage your barter dollars for you, and track down the best design and marketing deals for you.

Keep your cash, and give your the brand the online look and feel that it deserves. Your marketing will thank you!

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